Communicating for effect

I´m reading in the PM Network magazine an article that has caught my attention in the first paragraph:

"There is no point in communicating with someone if you don´t want to cause an effect"

Interesting sentence... Never had thought about the communication from this perspective.

The article describes three key elements needed for the communication to be effective:

1) Form an unambiguous statement of precisely what it is you want the receiver to do or change
2) Demonstrate the reason why the communication is important
3) The communication should define what benefit the receiver can expect

Following these tips... I just want to say: HAPPY NEW YEAR!!!